VHP
Vitality Human Performance
I had the great opportunity to create a brand logo for Vitality Human Performance,
a personal training studio that emphasizes the importance of strength training to improve your overall quality of life. They'll educate you on how to train efficiently in the gym so you can conquer your life outside of it.
The clients narrowed their selection down to two. They enjoyed the simplistic nature of logo 1, with the H modded as a dumbbell, which they incorporate a lot in their workout sessions. As far as logo 2, they were enticed by the VHP in a circle, creating a safe space for their clients to exercise. When it came down to it, they chose logo number 1, as they felt it represented their style of training, which is easy to comprehend, efficient, effectiveness.
After completing their anchor brand logo, Vitality Human Performance hired me to snap a few of their sessions to capture their activity in real-time.
From the live footage of their training sessions, I created a couple of quick social media graphics for their Instagram and Facebook pages. Using stock photos can be a plus, but using these photos for these graphics, creates a realness with the potential customer viewing this.
Shortly afterward, I had the honor of creating a short, hype video for their training sessions and a promotional video, including voiceovers from the owners.
